I'm on a mission to rebuild how companies take care of their people.
Executive performance coaching for professionals who are done running on empty.
I'm Wayne Squires — executive performance coach and founder of Ignite Fit Life. I've spent 15 years coaching nearly 1,000 people across San Francisco and beyond. The executives I work with aren't struggling because they're lazy. They're struggling because every programme they've tried was built for someone with a quieter life. I build energy systems that survive the messy week. Because that's the only week that counts.
"A routine that only works when life is calm is not a real system. It's a vacation plan."
— Wayne SquiresMost programmes fail executives because they're designed for calm weeks. The POS Protocol is designed for the week you actually have.
No cookie-cutter programmes. No generic plans. Every client gets a system built around their actual life.
1:1 personal training sessions in San Francisco Bay Area
Real results from real professionals. Executives, founders and managers across San Francisco and beyond.
"Wayne got me back on track and helped me build my strength until I was deadlifting more than my husband. Incredibly knowledgeable — and a great hang while he kicks your butt."
"How can I give 6 stars? He dove deep into my sleep and stress to make sure I managed that well. I can't wait to continue my journey."
"After working with Wayne my brain is agile after 2pm — and that is incredibly important for my career."
"His expert guidance around nutrition allowed me to lose almost 20 pounds in 2 months. I highly recommend Wayne if you are looking to improve your quality of life."
"He really puts people first. I am talking about your whole life — your sleep, your stresses."
"After years of yoyo diets and plateaus Wayne helped me beat them all and build genuinely healthy habits every day."
"Wayne helped me shed the extra weight, build muscle and create healthy habits overall. On days I do not workout I still go for daily walks."
A 12-week structured transformation programme built for busy people who want consistency without the gym obsession. Efficient 30-minute sessions. Dumbbells, bodyweight, resistance bands. Built for real life.
Get straight answers to the most common questions about the POS Protocol and working with Wayne.
Contact WayneHave a question about the POS Protocol or want to talk through whether it is a fit for your life? Drop a message and Wayne will get back to you personally.
Performance, energy and the systems that actually work in real life.
New writing from Wayne lands here regularly — check back soon.
New writing from Wayne lands here regularly — check back soon.
New writing from Wayne lands here regularly — check back soon.
