IGNITE YOUR BEST SELF

Train Online. Connect Offline. Built for Real Life.

THE INNER FIRE PROGRAM

Your New Favorite 30 Minutes

Busy? We get it.

That's why we built the Inner Fire Program — short, powerful workouts, real community support, and results that fit your real life — not some Instagram fantasy.

This isn’t just fitness. It’s your Inner Fire.

Ready to ignite it?

JOIN INNER FIRE PROGRAM

ABOUT US

Your Break from the Bay Area Burnout

Why 30 Minutes?

Because you don’t need hours—you just need the right method. HIIT, Strength, and Mobility—combined to build muscle, improve movement, and boost energy. Science-backed. Time-efficient. Built for real life and busy people.

JOIN INNER FIRE

Together is Better!

Miss training with people, not just beside them? Our in-person workouts bring real energy, real connection, and real sweat. Together, we push harder, laugh louder, and grow stronger—every time.

Join Inner Fire

Why It Works

No fluff, no fuss. Just strength and cardio fused into time-smart workouts that help you move better, feel stronger, and see results—fast. Simple, effective, and built for busy lives.

Join Inner Fire

Recipes for Results.

No starving, no stress—just real food for real progress. Enjoy simple recipes and flexible plans that fit your life. Fuel your body right, so you can train and feel better.

Join Inner Fire

THE 3 C’S OF SUCCESS

Community, Connection, Consistency.

The Inner Fire Program isn’t just another workout plan—it’s a movement.

Success doesn’t happen in isolation; it thrives in community, connection, and consistency.

Unlike other programs, Inner Fire is built on accountability and collaboration, making sure you stay fired up, engaged, and committed to your goals.

You’re not just working out—you’re becoming part of something bigger.

Let’s light that fire together.

Join Inner Fire Program

More Than Workouts —

A Community to Ignite Your Strongest Self.

JOIN THE INNER FIRE PROGRAM

Our HIIT - focused, community-driven, and results-backed program designed to whip you into shape, one class at a time. Created with intention by our founder, Wayne Squires.

SHOP IGNITE FIT LIFE

Activewear designed for high-intensity workouts that’s durable and wicks sweat, while looking good. Go from the gym to a coffee-run with ease and comfort.

Meet Your Coach

Wayne's Approach

Born and raised in Ireland, fueled by grit and a passion for movement, Wayne brings a no-nonsense, high-energy approach to fitness.
He’s spent his life helping people break through their limits and build a body—and mindset—they're proud of.

As your coach, Wayne works one-on-one with you to keep you consistent, motivated, and on track—because real progress doesn’t come from quick fixes, it comes from showing up. And he’ll be right there with you, every step (and rep) of the way.

OUR STORY

JOIN INNER FIRE

High Intensity, No Constraints

Our HIIT - focused, community-driven, and results-backed program designed to whip you into shape, one class at a time. Created with intention by our founder, Wayne Squires.

Join the Crew

When you join the Inner Fire Program, you join a crew of like-minded people, dedicated to bettering themselves each day, while having fun along the way.

Shop the Merch

Activewear designed for high-intensity workouts wicks sweat, while looking good. Go from the gym, to the beach, to a coffee-run with ease and style.

Ignite Your Inbox.

Subscribe for exclusive fitness tips, blog drops, and discounts every week.